Reecho website transformation

A complete digital transformation — from UX and UI to messaging and content — for an international payroll company.

About the company

International payroll management company

They support consultants and independent professionals with comprehensive payroll, administrative, and compliance services.

As they expanded, Reecho wanted to modernize their online presence, clarify their value proposition, and offer a more professional and user-friendly digital experience aligned with their international positioning.

The challenge

Modernizing a growing international payroll brand

As Reecho expanded its operations across 6 countries, the company needed a website that reflected its international positioning and professional services.

Outdated design that didn’t match the company’s evolving brand identity
Complex navigation, making it hard for visitors to understand Reecho’s services
Heavy content structure with poor visual hierarchy
Weak mobile experience, affecting both engagement and conversions
Unclear messaging, making the value proposition hard to grasp
Limited conversion touchpoints, resulting in missed opportunities

The solution

A clean, modern UX focused on clarity, credibility & conversion

I redesigned Reecho’s website with a fully refreshed structure, updated design system, and streamlined content experience tailored to their audience of consultants and professionals.

A modern, professional interface that aligns with Reecho’s international presence
Simplified navigation and clearer user flows to help visitors instantly understand the offer
Optimized content hierarchy, making key information easy to scan and digest
Mobile-first layouts offering a smooth experience on all devices
Strategic calls-to-action, improving conversion potential
Cleaner, more structured pages, improving readability and trust

Before & After

Service page

Simulator page

B2B Page

Contact Page

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