FEG Kenitra – The student engagement experience

Creative, impactful, and community-focused video content designed to boost student engagement, clarify university processes, and strengthen the school’s digital presence.

About the Institution

One of the leading public faculties in Morocco

Known for its programs in economics and management. FEG welcomes thousands of students every year and plays a key role in guiding them through academic processes, admissions, events, and student success.

As part of a growing need for clear communication and digital visibility, the faculty required modern, dynamic content capable of informing and engaging its community on social media.

The challenge

Strengthening student communication through modern video content

FEG needed short, clear, and engaging content to help students understand key academic steps and stay connected with the faculty’s activities.

  • Complex or unclear admission processes

  • Low engagement with traditional communication formats

  • Difficulty reaching students where they spend most of their time

  • Lack of dynamic content to showcase campus life and events

The solution

A series of short, impactful Reels designed for clarity and engagement

I created modern, fast-paced videos tailored to students’ behavior on social media:

  • Educational Reels explaining processes (Master’s registration, document steps, admission results…)

  • Event highlight videos (excellence ceremony, campus life, important dates)

  • Clear, minimalist visuals optimized for student retention

  • Short, dynamic formats aligned with Instagram/TikTok best practices

Content Showcase

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